About Us

Jovie is a locally owned tween boutique, located in the heart of downtown Boulder, CO. Jovie's style is fun, fashion forward and age appropriate. We curate our collection to cater to many different styles and price points. Our lines range from well-known labels, notable tween brands and many smaller lines from the U.S.A. and Europe.

Our exciting journey
As a mother struggling to find cool and appropriate clothes for her daughter, and as two young women who have since been rooted in the creative and fashion forward lifestyles of such coastal cities as New York and LA, we three came together with the dream of creating a unique clothing boutique for tween girls that would inspire and encourage. Being lovers of fashion, our goal is to illuminate the beauty of taking chances and having fun with fashion to build positive body image and stimulate creativity. We love seeing each girl discover her individual style, take trend-setting risks and walk with confidence. As the colorful world of fashion continues to move and shake, we will continue to search for the most unique designs, elegant garments, and fun accessories to fill your life and wardrobe. And as believers in keeping business local, we seek to carry as many American made, fair trade and sustainable collections as possible, as well as support rising local artists and designers. With our name drawn from the french 'joie de vivre', it is Jovie's mission to illuminate not only the joys of life, but most importantly, the vibrant joys of being young.

Keep in touch
Like you, Jovie is always on the move and having adventures along the way! We'd love for you to keep in touch while we continue along our exciting journey. Like us on Facebook and follow us on Twitter. We look forward to connecting with you!

2015 13th St Boulder
CO 80302

(303) 862 9002